The Partille World Cup generates nearly SEK 400 million in tourism-related economic benefits for Gothenburg

Partille World Cup match heden

Participants and visitors to the Partille World Cup spend nearly SEK 400 million in the Gothenburg region, according to a new survey conducted by the Upplevelseinstitutet.

Annual events play an important role in the development of the Gothenburg region. When Göteborg & Co provided support to the nine largest recurring events in Gothenburg to measure their economic impact on tourism – that is, the money that participants and visitors spend during their stay in the region – the results showed a total revenue of SEK 2.3 billion per year. Of this, the Partille World Cup accounts for SEK 398.5 million.
– The Partille World Cup is the world’s largest and most international handball event. Gothenburg strives to be an open and sustainable city for the world. We are making a concrete contribution toward exactly that. This year, teams from 36 countries are participating with the goal of creating lifelong experiences and friendships across borders, says Fredrik Andersson, Secretary General of the Partille World Cup.

During a tournament like the Partille World Cup, the economic benefits reach a wider audience than events held only in central Gothenburg. Participants stay at schools and hotels, play matches, and travel across large parts of the region.
– This means that businesses outside the city center also benefit from the economic impact, says Fredrik Andersson.
– Unlike many other major events, we return every year. Moreover, it costs the city nothing to bring the tournament here, while businesses and organizations can plan for the long term to take advantage of the opportunities the event creates.

The report includes the Gothia Cup, the Partille World Cup, and the Gothia Cup Floorball as three of the nine events studied. These three tournaments also collaborate on organization, infrastructure, and development. Together, they generate SEK 1.45 billion in tourism-related economic impacts for the Gothenburg region.

The Gothia Cup’s economic impact from tourism amounts to SEK 993 million, making the soccer tournament the largest of the events studied. The Gothia Cup Innebandy generated an economic impact from tourism of SEK 60.4 million.

Collectively, the three tournaments account for approximately 66 per cent of the total tourism revenue generated by the nine annually recurring events studied for the Gothenburg region. This demonstrates the significance of international youth tournaments for the region’s tourism industry, labor market, and long-term appeal.